I write, I curate, I share, I love, I am curious and I believe that a new generation is leading an exciting digital shift. Founder Axl Agency.
Organizations need to rediscover their capacity to change and adapt, rather than sustain their addiction to outside council. If the field of consulting is to survive, thrive, and add real value in the 21st century, consultants will need to reinvent themselves
Hermès doesn’t have a marketing department.
Why should it? McKinsey doesn’t have a consulting department nor does Microsoft have a software department. Marketing is Hermès’ core business.
Text can convey ideas with a precisely controlled level of ambiguity and precision, implied context and elaborated content, unmatched by anything else. It is not a coincidence that all of literature and poetry, history and philosophy, mathematics, logic, programming and engineering rely on textual encodings for their ideas. Text is the most efficient communication technology
Something is clearly wrong when only 11% of business leaders — compared to 96% of chief academic officers — believe that graduates have the requisite skills for the workforce
The different desks will remain “semi-autonomous” but will eventually move closer together physically, with the intention of fostering “those accidental conversations that can only happen when you’re sitting next to somebody”, he said, “and we want to create a space for that to happen”.
Brands will seem more valuable not just because they feel better but because they work better, or serve you better. This is not a denial of the emotional component of brands, it is just a different way of generating it. It is not about the power of associations, it is about the power of reality
And at a time when citizens have more options for engaging with their government than ever before, here’s the most important thing: we want to hear from you.
Things to worry about:
Worry about courage
Worry about Cleanliness
Worry about efficiency…
Things not to worry about:
Don’t worry about popular opinion…
Don’t worry about the past
Don’t worry about the future
Don’t worry about growing up
Don’t worry about anybody getting ahead of you…