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The key is that there are fewer adults, fewer parents and just simply less complexity and less drama
Instead of doing a check-in that had an optional photo, we thought, Why don’t we do a photo that has an optional check-in?

Mark Zuckerberg and Kevin Systrom on What Really Happened When Facebook Bought Instagram | Vanity Fair

A must read. This long read tells the story behind the Facebook/Instagram deal.

You learn that intuition, and courage are the key elements to make your idea a success. But not only. Relationships, human connections and trust will help you take the leap of faith, and make your users stay as well. 

This article is an exploration of the Silicon Valley ecosystem. Silicon Valley is not a spirit or a place.

Silicon Valley is people. 

There’s another thing Facebook is really good at too, and that’s tracking. And by all appearances this phone is good at that too. It’s going to know where you are, who you’re talking to and when, even what apps you’re running. All of which is great for Facebook, because ultimately Facebook wants to know every little thing it can about you so it can get you to click on some ads.
The mark of a transformative product is that it gets you to do more of something that you wouldn’t think to do on your own. Thanks to Graph Search, people will almost certainly use Facebook in entirely new ways: to seek out dates, recruit for job openings, find buddies to go out with on short notice, and look for new restaurants and other businesses. Most strikingly, it expands Facebook’s core mission — not just obsessively connecting users with people they already know, but becoming a vehicle of discovery.
 surprisingly for a campaign with a deep love for data, where even the subject lines of emails were formulated based on intense rounds of numbers-backed analysis, the selection of the “four more years” photograph was a decision made on the fly. 
Via The Story Behind The Most Viral Photo Ever. 
A good intuition will always stay a powerful skill to know how to engage. More than any numbers and effective algorithms. It’s emotions, stupid. Even Nate Silver will agree on that ;-)

 surprisingly for a campaign with a deep love for data, where even the subject lines of emails were formulated based on intense rounds of numbers-backed analysis, the selection of the “four more years” photograph was a decision made on the fly. 

Via The Story Behind The Most Viral Photo Ever. 

A good intuition will always stay a powerful skill to know how to engage. More than any numbers and effective algorithms. It’s emotions, stupid. Even Nate Silver will agree on that ;-)

it is “absolutely plausible that Facebook drove a lot of the increase” in young-voter participation (thought to be up one percentage point from 2008 as a share of the electorate). It is, he continued„ “even possible that Facebook is completely responsible.”
societies are easily seduced by the ease that comes with living in a controlled system, so long as it’s comfortable and predictable enough. Indeed, since the birth of the information age (…) we’ve readily sacrificed freedom for something far more seductive and perhaps, easily recognizable: convenience.

What Happened to Diaspora, the ‘Facebook Killer’? It’s Complicated | Motherboard

Absolute must read on Diaspora, Facebook, our social media life, the data we give & our secret love for controlled system. 

Jean-Jacques Rousseau was the originator of the most characteristic of our modern vices – self-expression without self-examination.

What Facebook Knows

"If [Facebook’s] News Feed is the thing that everyone sees and it controls how information is disseminated, it’s controlling how information is revealed to society, and it’s something we need to pay very close attention to

Why Facebook has won the mobile photo war

“Needing to have reality confirmed and experience enhanced by photographs is an aesthetic consumerism to which everyone is now addicted.” So true.