Determined to replace fear for the unknown with curiosity and find meaning on the road. Founder Axl Agency
the Design Museum in London has announced the projects nominated for the Designs of the Year 2013.
Over 90 designs have been nominated in the categories of architecture, product, furniture, fashion, graphic, digital, and transport design.
All the shortlisted projects will be on show in an exhibition at the museum from 20 March to 7 July 2013 and winners from each category and one overall winner will be announced in April.
A trending topic that I don’t see disappear quickly. The digital revolution allows us to express ourselves constantly, to share openly who we are, what we love, hate, believe in. The natural consequence of this wisdom to the world is a deep introspection to our own wellness and needs. Like knowing what is going on in Mumbai in one click wants me to connect even more to my local community, to impact it meaningfully. Talking to the world and wanting to change it start probably by saving/changing yourself, and cultivate your immediate connections. We spent a lot of time during the 20th century studying depression and how to heal it medically. Maybe the 21th will be the emotional one, where being happy is synonymous of success.
Yes, I look like a digital hippie. I actually believe the values of this movement are really present 30 years later, especially for what people called “The millennials”.
But the tools we have now are more powerful.
Nike’s digital strategy is just brilliant. I love this tumblr : storytelling, beautiful pictures, total immersion. Everything is there, even the “Buy the look” button of course.
Nike has imagined a total new Path since the “Just Do it” Slogan. I really recommend you to explore the analyze of Fluffy Links on the CNN report “How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. :
“Nike CEO Mark Parker explains:
“Connecting used to be, ‘Here’s some product, and here’s some advertising. We hope you like it,’ ” he says. “Connecting today is a dialogue.”
That’s one of the fundamental. And as any dialogue, to make it real, you have to be honest, curious, passionate and listen to your interlocutor.
