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Posts tagged influence

Small groups, not big influencers, are the Holy Grail of word-of-mouth marketing.

FaceGroup “Small Networks Trump Influencers

With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to help pay the bills. But, the funny thing is, if you want to get the word out about your brand, product, or cause, influencers aren’t actually where you should be focusing your efforts.

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Sticking with our book club example, these key groups are the smaller book clubs, the ones that hear about a book from the big influencers and then bring it to people in their community, who then carry the book to another gathering or tell a friend who is part of another book circle, and so on. This is how something goes from an initial spike to a burgeoning trend.

(via peterspear)

(via Power Index - The Daily Beast) In two short decades, the Internet has changed almost everything about the way we live: The way we communicate, the way we shop, the way we read, the way we love, the way we fight, the way we play. So, too, the people shaping and changing the world are a breed apart from the old ruling class. Moguls, Masters of the Universe, military despots…your time has come and gone. The geeks have inherited the earth!

(via Power Index - The Daily Beast) In two short decades, the Internet has changed almost everything about the way we live: The way we communicate, the way we shop, the way we read, the way we love, the way we fight, the way we play. So, too, the people shaping and changing the world are a breed apart from the old ruling class. Moguls, Masters of the Universe, military despots…your time has come and gone. The geeks have inherited the earth!

FanCulture: The Evolution Of Influence Short (by Appleseed Productions)

FanCulture: The Evolution of Influence is a short film exploring the role fans could, and should, play in brands and marketing.

Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.