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Posts tagged marketing

Nike has realized that while what actually happens on the pitch matters, it can also use its players to tell elegant fiction. What you, the consumer, remember matters just as much as what actually happened.
Brands are hungry for content and things to fuel that content to feed the social media beast. Artist tie-ups give them something to talk about
marketers need to remember that substance is more important than storytelling. More important than messaging, brands have to practice what they preach. Brand purpose has to be sincere. (via "Brand Purpose" cartoon | Tom Fishburne: Marketoonist)

marketers need to remember that substance is more important than storytelling. More important than messaging, brands have to practice what they preach. Brand purpose has to be sincere. (via "Brand Purpose" cartoon | Tom Fishburne: Marketoonist)

Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.

Anywhere the Eye Can See, It’s Likely to See an Ad - New York Times

Are you sure the future is the promoted tweet?

Enough. 

2013/05 Seth Godin | Backwards (by CreativeMornings)

Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Small groups, not big influencers, are the Holy Grail of word-of-mouth marketing.

FaceGroup “Small Networks Trump Influencers

With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to help pay the bills. But, the funny thing is, if you want to get the word out about your brand, product, or cause, influencers aren’t actually where you should be focusing your efforts.

snip

Sticking with our book club example, these key groups are the smaller book clubs, the ones that hear about a book from the big influencers and then bring it to people in their community, who then carry the book to another gathering or tell a friend who is part of another book circle, and so on. This is how something goes from an initial spike to a burgeoning trend.

(via peterspear)

How To (Not) Fail

in a world driven by sharing, if it doesn’t spread it’s dead, and awesomeness, the emotion of awe, is what drives the most spread.

Felix Baumgartner’s supersonic freefall from 128k’ - Mission Highlights (by redbull)

Speechless. Like everybody on the web, watching, commenting, talking about it.

One again, well done Red bull. I share your awesome content without ever having tried once in my life one of your drink. 

Advertising is dead. Long Live Advertising… 

iPhone Announcement Supercut: All the Adjectives (by BuzzFeed)

How each new iPhone has been described in its announcement. A supercut of the big adjectives.