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Posts tagged marketing

marketers need to remember that substance is more important than storytelling. More important than messaging, brands have to practice what they preach. Brand purpose has to be sincere. (via "Brand Purpose" cartoon | Tom Fishburne: Marketoonist)

marketers need to remember that substance is more important than storytelling. More important than messaging, brands have to practice what they preach. Brand purpose has to be sincere. (via "Brand Purpose" cartoon | Tom Fishburne: Marketoonist)

Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.

Anywhere the Eye Can See, It’s Likely to See an Ad - New York Times

Are you sure the future is the promoted tweet?

Enough. 

2013/05 Seth Godin | Backwards (by CreativeMornings)

Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Small groups, not big influencers, are the Holy Grail of word-of-mouth marketing.

FaceGroup “Small Networks Trump Influencers

With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to help pay the bills. But, the funny thing is, if you want to get the word out about your brand, product, or cause, influencers aren’t actually where you should be focusing your efforts.

snip

Sticking with our book club example, these key groups are the smaller book clubs, the ones that hear about a book from the big influencers and then bring it to people in their community, who then carry the book to another gathering or tell a friend who is part of another book circle, and so on. This is how something goes from an initial spike to a burgeoning trend.

(via peterspear)

How To (Not) Fail

in a world driven by sharing, if it doesn’t spread it’s dead, and awesomeness, the emotion of awe, is what drives the most spread.

Felix Baumgartner’s supersonic freefall from 128k’ - Mission Highlights (by redbull)

Speechless. Like everybody on the web, watching, commenting, talking about it.

One again, well done Red bull. I share your awesome content without ever having tried once in my life one of your drink. 

Advertising is dead. Long Live Advertising… 

iPhone Announcement Supercut: All the Adjectives (by BuzzFeed)

How each new iPhone has been described in its announcement. A supercut of the big adjectives.

72 Fascinating Social Media Marketing Facts and Statistics for 2012

Having interesting things seems to be a good strategy to be heard. Internet is not that different from life.

Employees must also buy into a corporate culture of customer service. Most important of all, they have to enjoy their jobs. “If you look at the companies with the best consumer reputations—Nike, JetBlue, Zappos—they also tend to be extraordinarily good places to work.” A revolt, after all, can just as well be triggered from within as from without.