B Corps: For People, Planet, and Profit | Talks at Google (by Talks at Google)
NYC B Lab (Tribeca), Warby Parker (SoHo), and Greyston Bakery (Yonkers) discuss how businesses can work to be not just best “in” the world, but best “for” the world; moderated by Demma Rodriguez
B Corps like Warby Parker and Greyston Bakery are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
There is a growing community of more than 910 Certified B Corps from 29 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.