Over 50% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen.
B Corps: For People, Planet, and Profit | Talks at Google (by Talks at Google)
NYC B Lab (Tribeca), Warby Parker (SoHo), and Greyston Bakery (Yonkers) discuss how businesses can work to be not just best “in” the world, but best “for” the world; moderated by Demma Rodriguez
B Corps like Warby Parker and Greyston Bakery are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
There is a growing community of more than 910 Certified B Corps from 29 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.