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Posts tagged storytelling

Lisa Cron has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program.

Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story so they can move people to action — whether that action is turning the pages of a compelling novel, trying a new product, or talking to the streets to change the world for the better. She is the author of the book “Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence.”

That was a lesson for me on this story: how much more effective it can be to take an issue that affects many people and write about one person.

Why The Big Bang Theory Is TV's No. 1 Show

TV shows are not supposed to be this popular, not in the age of DVRs, Netflix, and cord-cutting. Nevertheless, CBS’s The Big Bang Theory—an old-fashioned multi-camera comedy about four nerdy men and three women who tolerate them—is not only television’s No. 1 show but also the highest-rated sitcom since Friends signed off in 2004

The storyteller sets the vision, values and agenda of an entire generation that is to come and Disney has a monopoly on the storyteller business. You know what? I am tired of that bullshit, I am going to be the next storyteller” and he walked out with his bagel.
the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting. The patterns of human life will be stored in this Twitter archive like a form of digital sediment.
Peo­ple will always, always be in the mar­ket for a story that reso­na­tes with them. Your pro­duct will either have this qua­lity or it won’t. If your pro­duct fails this test, quit your job and go find something else. Just making the pro­duct inc­re­men­tally chea­per or bet­ter won’t help you.

Seth's Blog: The brand is a story.But it's a story about you, not about the brand

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be.

Great marketers don’t make stuff. They make meaning.

There are four main intents in the body of the well-made speech. These are (1) to entertain, which is probably hardest; (2) to instruct, which is the easiest if the speaker has done the research and knows the subject; (3) to persuade (…) and finally, (4) to inspire..

Nancy Duarte talks at TEDx East (by duartedesign)

To know what an amazing presentation is, Nancy Duarte is the person to listen. Her book, Resonate is a must read. 

In her TED talk, she explains the power of narrative and how to communicate your ideas to change the world.

Ira Glass on Storytelling (by David Shiyang Liu)

"old" one, but good one.