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Posts tagged storytelling

Why The Big Bang Theory Is TV's No. 1 Show

TV shows are not supposed to be this popular, not in the age of DVRs, Netflix, and cord-cutting. Nevertheless, CBS’s The Big Bang Theory—an old-fashioned multi-camera comedy about four nerdy men and three women who tolerate them—is not only television’s No. 1 show but also the highest-rated sitcom since Friends signed off in 2004

The storyteller sets the vision, values and agenda of an entire generation that is to come and Disney has a monopoly on the storyteller business. You know what? I am tired of that bullshit, I am going to be the next storyteller” and he walked out with his bagel.
the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting. The patterns of human life will be stored in this Twitter archive like a form of digital sediment.
Peo­ple will always, always be in the mar­ket for a story that reso­na­tes with them. Your pro­duct will either have this qua­lity or it won’t. If your pro­duct fails this test, quit your job and go find something else. Just making the pro­duct inc­re­men­tally chea­per or bet­ter won’t help you.

Seth's Blog: The brand is a story.But it's a story about you, not about the brand

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be.

Great marketers don’t make stuff. They make meaning.

There are four main intents in the body of the well-made speech. These are (1) to entertain, which is probably hardest; (2) to instruct, which is the easiest if the speaker has done the research and knows the subject; (3) to persuade (…) and finally, (4) to inspire..

Nancy Duarte talks at TEDx East (by duartedesign)

To know what an amazing presentation is, Nancy Duarte is the person to listen. Her book, Resonate is a must read. 

In her TED talk, she explains the power of narrative and how to communicate your ideas to change the world.

Ira Glass on Storytelling (by David Shiyang Liu)

"old" one, but good one. 

 surprisingly for a campaign with a deep love for data, where even the subject lines of emails were formulated based on intense rounds of numbers-backed analysis, the selection of the “four more years” photograph was a decision made on the fly. 
Via The Story Behind The Most Viral Photo Ever. 
A good intuition will always stay a powerful skill to know how to engage. More than any numbers and effective algorithms. It’s emotions, stupid. Even Nate Silver will agree on that ;-)

 surprisingly for a campaign with a deep love for data, where even the subject lines of emails were formulated based on intense rounds of numbers-backed analysis, the selection of the “four more years” photograph was a decision made on the fly. 

Via The Story Behind The Most Viral Photo Ever. 

A good intuition will always stay a powerful skill to know how to engage. More than any numbers and effective algorithms. It’s emotions, stupid. Even Nate Silver will agree on that ;-)

It’s artists and designers who tell stories to move, to inspire, to entertain, to persuade. This same creative thinking that will be required to solve the gnarly challenges the 21st century presents to us.